01 / THE COALITION
Country Opinion Leaders
A coalition of credible founder-CEOs and industry pioneers — a place to learn directly from people who have built, led, and scaled.
COUNTRY OPINION LEADERS
Where CEOs learn from CEOs who’ve done it.
A community of founder-CEOs and industry pioneers sharing the lessons, relationships, and experience that help leaders move forward.
COL'S ANNUAL FLAGSHIP FORUM
Bull Conference 2027
A gathering for business leaders, industry experts, and decision-makers to exchange perspectives and advance industry conversations.
Select the poster to visit the Bull Conference website, or open Bull Conference in a new tab.
WHAT COL MOVEMENT IS
One organization. Two connected jobs.
COL Movement brings together Country Opinion Leaders and the Circle of Life promise: members enter as students, grow into practitioners, and give back as teachers.
02 / THE LEARNING CYCLE
Circle of Life
Enter as a student, grow into a practitioner, then teach and empower the next generation of leaders.
WHAT WE DO
Three pillars. One shared direction.
Learning, international business discovery, and policy dialogue help members connect, learn, grow, advance, and contribute.
01 LEARN
The Learning Circle
Applied practices, charging sessions, certifications, and flagship programs.
02 CONNECT
The Trade Bridge
Trade missions, sourcing, factory visits, immersions, and global expos.
03 ADVANCE
The Policy Table
Private and government forums for policy and industry development.
WHO'S INSIDE
Seven communities. One shared rhythm.
Find the circle that reflects your role, stage of growth, and the conversations that can move your work forward.
YA Circle (0.5)
Founders aged 16–35 building their first company.
COL for CEOs
Founder-CEOs, presidents, and managing directors.
COL for U-AI
AI practitioners, developers, and researchers.
COL for CFOs
CFOs, finance directors, and treasury heads.
eCommPH Leaders
Online sellers, platform operators, and digital marketers.
COL for HR Professionals
CHROs, HR directors, and talent leads.
COL Commons
An advocacy tier for verified business owners.
MEMBERSHIP
Two ways in. A place to keep growing.
Choose the community and learning opportunities that fit your stage.
PREMIER MEMBERSHIP
Premier
For corporate members ready to access the full COL experience.
- All 15 Premier benefits
- Eligible for membership ranking tiers
- ₱10,000 Bull Conference member seat, per briefing
ADVOCACY MEMBERSHIP
COL Commons
An open community for verified business owners.
- Five Commons benefits
- Free bi-monthly learning sessions
- 10% off Bull Conference member pricing
- Option to upgrade to Premier
KEY PROGRAMS & MODULES
A program for every stage and function.
Practical learning tracks designed around the real work of founders and business leaders.
YA CIRCLE
The Founder’s First Mile
12 months · Six stages from idea to scalable growth.
CEOs
The CEO Relay
Six months · Cash flow and business model development.
CEO FLAGSHIP
The Billion-Peso Climb
10 months · Led by industry tycoons.
U-AI
Turning In to AI
Monthly updates on emerging AI tools and development.
U-AI
Mastering the Meta Playbook
10 months · Ads, Reels, WhatsApp, and generative AI.
U-AI
The AI Black Belt
Official Certified AI Professional track.
CFOs
The Numbers Room
Monthly learning from controls to capital allocation.
ECOMMPH LEADERS
Beyond the Cart
Bi-monthly · Six sessions toward Certified E-Com Leader.
HR PROFESSIONALS
The People Desk
Organizational development and labor updates.
RESERVED FOR PREMIER MEMBERS
Fifteen Premier benefits.
Executive learning, peer access, international opportunities, policy conversations, and recognition.
Certified for Life
Government-recognized executive certification.
Boardroom Access
Veteran founder-CEOs and experts.
The Charging Table
Monthly peer accountability.
Global Stage Pass
Global conventions and summits.
Leaders’ Spotlight
Quarterly COL roster features.
A Seat at the Table
Policy dialogues, government, and trade bodies.
Open Doors in Government
Grants and expansion support.
Instant Ally
Automatic member access to institutional trade partners.
Export Access
Accreditation for potential international exporting opportunities.
Passport to New Markets
Curated overseas trade missions.
Front-Row: Annual BullCon
Discounted member pricing.
Insider Market Intel
Access to commissioned market research.
The Perks Vault
Corporate discounts and partner rates.
Line to the Chancellors
Advisory with conglomerate leaders.
The Path to Distinction
Post-nominal title and chancellorship pathway.
YOUR INVITATION
Ways to work with COL Movement.
Organizations, practitioners, and institutions can contribute to the movement in several ways.
Premier Member
Join a paid community and grow through membership tiers.
COL Commons
Start with learning sessions and advocacy.
Trade Mission Partner
Host delegations, sourcing, tours, and expos.
Knowledge Partner
Power learning content and market intelligence.
Mentor & Speaker
Teach from your experience in sessions and programs.
Policy Table Partner
Join private and government forums.
Advocacy Partnerships
Support the implementation of programs.
Institutional Collaboration
Build opportunities for shared learning and development.
WHO'S BEHIND IT
Founded by practitioners.
Guided by a board and a wider circle of chancellors, mentors, and industry practitioners.
Jonathan G. Camcam
Chairman of the Board
Raffy G. Canare, CPAE, CLLF
Lead Convenor — CEO
Michael Joseph Tan, MIB, CDM
Co-Convenor — President
Irene G. Oloris
Co-Founder — CFO
Ana Manansala
Co-Founder — PR & Events
TAUGHT BY THOSE WHO’VE DONE IT
Council of Chancellors & mentors
A network of experienced founders, executives, and industry leaders sharing practical knowledge with the COL community.
SONIA MALASARTE ROCO
Chairman Emeritus, Aksyon Demokratiko; Roco Foundation
ERICK KALUGDAN
CEO, Infotext
DARBIE KIM ESTREBILLA
CEO, House of Creatives
ROBERTO T. BORROMEO
Past President, FINEX; Board Advisor, BPM Vision PH
CHESTER SY
CEO, Bilis Benta
KRISTINE ANDAYA
CEO, Kanna Beauty
ARMANDO BENGCO
CEO, KSK SMP Coop; Executive Director, Colayco Foundation
ATTY. RABELAIS MEDINA, AIGP
Co-Founder, ECommerce PH-ECPC; Chief U-AI Chancellor
ART SAMANIEGO
Columnist & VP, Manila Bulletin; Co-Founder, ScamWatch
LEON FLORES III
Secretary General, Aksyon Demokratiko; former NYC Chairperson
JERRY C. ILAO, CPA, CIA
Founder, PAIBA; CEO, Tarkie
DR. HERNAN DELIZO
Founder, Clinica Manila; AVP-NCR, PH Chamber of Commerce
CARLO OPLE
President, Unbox Group of Companies
DR. DONALD LIM
President, DITO Telco; PMA President
JORGE NOEL WIENEKE
Co-Founder, Potato Corner
MARGOT TORRES
General Manager, McDonald’s Philippines
AMREI DIZON
CEO, Vitalstrats
ANNA MAGKAWAS
Founder, Luxe Beauty; Online Negosyo
WHY IT EXISTS
The problem we solve
Peer experience helps leaders solve challenges that traditional business education may no longer address.
THE GAP
Business schools are built for people starting out
Once you are running a company, the lessons stop matching the problem.
THE COL BET
Learn from a CEO who has done it
Sit across from a CEO who has already solved your problem. Peer experience is the fastest path to getting better.
HOW IT STARTED
From a founders’ circle to a trade organization
The milestones that shaped COL Movement, from the original learning circle to a growing trade organization.
MARCH 10, 2023
MBP Learning Club
A small circle of founders meets at the Rockwell Club, Makati.
2023
MBP Conference
Executive demand outgrows the club; a forum is curated from leaders who scaled.
2023–2024
Charging Sessions
Monthly accountability ritual backed by Meta Philippines.
TODAY
Country Opinion Leaders
Growing and learning together.
BY THE NUMBERS
COL Movement at a glance
A snapshot of membership, learning programs, communities, and leadership network described in the Partner & Member Briefing.
2,800+
Total members
Across COL Movement membership.
300
Premier corporate members
Premier membership community.
2,500+
COL Commons members
Individual and corporate Commons members.
7
Member communities
Communities across the COL ecosystem.
3
Pillars of work
The Learning Circle, The Trade Bridge, and The Policy Table.
12
Programs & modules
Learning tracks and programs across functions.
15
Premier benefits
Benefits reserved for Premier Members.
13
Council of Chancellors
Leaders contributing as chancellors and mentors.
23
Learning sessions
Sessions delivered since 2023.
10
Premier corporate member sessions
Premier corporate member sessions listed in the briefing.
CLIMBING THE RANKS
Standing is earned, not bought
The Premier Member ranking ladder recognizes active participation, contribution, mentorship, and long-term leadership. This ladder does not apply to COL Commons.
LEVEL 1
YA · Ages 16–35
An entry stage for young founders.
LEVEL 2
Executive · Year 1
Active in the core community.
LEVEL 3
Fellow · Year 3
Consistent, deeply involved.
LEVEL 4
Distinguished Fellow · Year 5+
Trusted mentor across the group.
LEVEL 5
Chancellor · Lifetime
Most senior standing. Honorary appointments may be made for prominent industry leaders.
GALLERIES
COL Movement galleries
PRE-ESTABLISHMENT INITIATIVES
Our journey before establishment
Photo gallery — add the corresponding event and community photos using the image pickers in the Theme Editor.
TAKE YOUR PLACE
Take your place among the country’s respected leaders.
A circle where accomplished leaders exchange wisdom, create meaningful connections, and empower others to succeed.